The EHF Champions League, just like other top-rated sports leagues, attracts sponsorships from some of the biggest brands, including Infront Sports & Media, DAZN, hummel, Gerflor Group Select, and Sport Radar.
Fans and punters can't understand the history of the EHF Champions League without looking at the origin of the organization that hosts the competition, the European Handball Federation (EHF). The European Handball Federation (EHF), as the name suggests, is a sports governing body that hosts and manages European handball. The organization, headquartered in Vienna, Austria, constitutes 50 member federations alongside England and Scotland, which are associated federations.
The EHF Champions League, on the other hand, was formed in 1993. Already, there was a European competition dubbed European Champions Cup, which was organized by the International Handball Federation (IHF). What made the EHF Champions League unique was its new format.
Eligibility and qualifications
The member federations must be at the helm of the EHF's coefficient rank to qualify for the EHF Champions League. EHF's coefficient rank is a list that ranks member states based on their performance in the last three seasons of this sports championships, the EHF European League (EL), and the EHF European Cup (EC).
The first 9 federations in the EHF coefficient rank get automatic qualification to the tournament, with the national champion team representing the federation. The top federation in the rankings is then granted a second slot in the tournament. The domestic runner-up in the number 1 federation takes this slot. The rest of the 6 slots are awarded based on a wildcard that factors in the tournament's venue, spectators, TV, product management, digital influence, and past EHF tournaments results.
